An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.

Claims

66 · 6 independent · depth 4

66 granted claims

›1.independentA method to monitor media exposure, the method comprising:nreceiving, at a first internet domain, a first request from a client computer, the first re…+19

›2.↳ 1The method as defined in claim 1, further comprising, when the first request includes an identifier associated with the client computer, storing the i…d2+2

›5.↳ 1The method as defined in claim 1, wherein the first request is received at the first internet domain based on instructions provided with the media and…d2+1

›7.↳ 1The method as defined in claim 1, wherein the first request includes at least one of a campaign identifier, a creative type identifier, or a placement…d2

›8.↳ 1The method as defined in claim 1, further comprising mapping the modified values to the identifying information at the first internet domain.d2+2

›11.↳ 1The method as defined in claim 1, wherein the response to instruct the client computer to send the second request to the second internet domain includ…d2+1

›13.↳ 1The method as defined in claim 1, wherein the second internet domain is associated with a social network service that collects demographic information…d2

›14.↳ 1The method as defined in claim 1, wherein the media is an advertisement.d2

›15.↳ 1The method as defined in claim 1, further comprising sending, from the first internet domain, a second response to the client computer, the second res…d2+1

›17.↳ 1The method as defined in claim 1, further comprising receiving, from the second internet domain, demographic information associated with a second impr…d2

›18.↳ 1The method as defined in claim 1, wherein the response to instruct the client computer to send the second request to the second internet domain instru…d2

›19.↳ 1The method as defined in claim 1, wherein the modified value includes a modified website identifier substituted for an identifier of a host website fr…d2

›20.↳ 1The method as defined in claim 1, wherein the identifying information is a uniform resource locator at which the media was accessed, and the modified …d2

›21.independentA method to monitor media exposure, the method comprising:nreceiving, at a first internet domain, a first request from a client computer, the first re…+1

›23.independentAn apparatus to monitor media exposure, the apparatus comprising:na communication interface to:nreceive, at a first internet domain, a first request f…+19

›24.↳ 23The apparatus as defined in claim 23, wherein the data structure stores an identifier in association with the impression when the first request includ…d2+2

›27.↳ 23The apparatus as defined in claim 23, wherein the first request is received at the first internet domain based on instructions provided with the media…d2+1

›29.↳ 23The apparatus as defined in claim 23, wherein the first request includes at least one of a campaign identifier, a creative type identifier, or a place…d2

›30.↳ 23The apparatus as defined in claim 23, further comprising a site identifier map to map the modified values to the identifying information at the first …d2+2

›33.↳ 23The apparatus as defined in claim 23, wherein the response to instruct the client computer to send the second request to the second internet domain in…d2+1

›35.↳ 23The apparatus as defined in claim 23, wherein the second internet domain is associated with a social network service that collects demographic informa…d2

›36.↳ 23The apparatus as defined in claim 23, wherein the media is an advertisement.d2

›37.↳ 23The apparatus as defined in claim 23, wherein the communication interface is to send from the first internet domain, a second response to the client c…d2

›38.↳ 23The apparatus as defined in claim 23, wherein the second response is sent to the client computer when an impression was not logged at the second inter…d2

›39.↳ 23The apparatus as defined in claim 23, further comprising a report generator to receive, from the second internet domain, demographic information assoc…d2

›40.↳ 23The apparatus as defined in claim 23, wherein the response to instruct the client computer to send the second request to the second internet domain in…d2

›41.↳ 23The apparatus as defined in claim 23, wherein the modified value includes a modified website identifier substituted for an identifier of a host websit…d2

›42.↳ 23The apparatus as defined in claim 23, wherein the identifying information is a uniform resource locator at which the media was accessed, and the modif…d2

›43.independentAn apparatus to monitor media exposure, the apparatus comprising:na communication interface to:nreceive, at a first internet domain, a first request f…+1

›45.independentA tangible computer readable medium, excluding propagating signals, comprising instructions that, when executed, cause a machine to at least:naccess, …+19

›46.↳ 45The tangible computer readable medium as defined in claim 45, wherein the instructions cause the machine to, when the first request includes an identi…d2+2

›49.↳ 45The tangible computer readable medium as defined in claim 45, wherein the first request is received at the first internet domain based on second instr…d2+1

›51.↳ 45The tangible computer readable medium as defined in claim 45, wherein the first request includes at least one of a campaign identifier, a creative typ…d2

›52.↳ 45The tangible computer readable medium as defined in claim 45, wherein the instructions cause the machine to map the modified value to the identifying …d2+2

›55.↳ 45The tangible computer readable medium as defined in claim 45, wherein the response to instruct the client computer to send the second request to the s…d2+1

›57.↳ 45The tangible computer readable medium as defined in claim 45, wherein the second internet domain is associated with a social network service that coll…d2

›58.↳ 45The tangible computer readable medium as defined in claim 45, wherein the media is an advertisement.d2

›59.↳ 45The tangible computer readable medium as defined in claim 45, wherein the instructions cause the machine to send, from the first internet domain, a se…d2+1

›61.↳ 45The tangible computer readable medium as defined in claim 45, wherein the instructions cause the machine to access demographic information received fr…d2

›62.↳ 45The tangible computer readable medium as defined in claim 45, wherein the response to instruct the client computer to send the second request to the s…d2

›63.↳ 45The tangible computer readable medium as defined in claim 45, wherein the modified value includes a modified website identifier substituted for an ide…d2

›64.↳ 45The tangible computer readable medium as defined in claim 45, wherein the identifying information is a uniform resource locator at which the media was…d2

›65.independentA tangible computer readable medium, excluding propagating signals, comprising instructions that, when executed, cause a machine to at least:naccess, …+1

Classifications

4 codes

IPC · International Patent Classification

Section G — Physics

G06F15/173
G06Q30/02

Section H — Electricity

H04L29/08
H04L12/26

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Pendency

3.3 y

1,208 days filing → grant

Office actions

non-final + final

Responses

3 RCE

Examiner

Yves Dalencourt

art unit 2457 · TC 2400

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Citations: 314 back · 0 forward

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Priority chain

2 priority documents

Priority

26 Sep 2010

earliest claimed

›Priority documents — 2

Type	Document	Date
provisional	US 61386543	26 Sep 2010
related publication	US 20130097311 A1	18 Apr 2013

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