USPatentGranted
B2

Augmented reality system for product identification and promotion

Granted 26 Jan 2016 · 10 office actions

Current assignee: Sony Corporation · originally Sony Group Corporation

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Inventors: Eric Hsiao, Ted Dunn, Suranjit Adhikari · Examiner: Scott E Sonners

Life of the patent

18 dated events
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Abstract

A system, method, and computer program product for automatically combining computer-generated imagery with real-world imagery in a portable electronic device by retrieving, manipulating, and sharing relevant stored videos, preferably in real time. A video is captured with a hand-held device and stored. Metadata including the camera\'s physical location and orientation is appended to a data stream, along with user input. The server analyzes the data stream and further annotates the metadata, producing a searchable library of videos and metadata. Later, when a camera user generates a new data stream, the linked server analyzes it, identifies relevant material from the library, retrieves the material and tagged information, adjusts it for proper orientation, then renders and superimposes it onto the current camera view so the user views an augmented reality.

Claims

20 · 4 independent · depth 2
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20 granted claims

Classifications

3 codes
IPC · International Patent Classification
Section G — Physics
  • G06Q30/06
  • G09G5/00
  • G06T19/00

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File wrapper

⤢ drag to zoomJan 2012Jul 2012Jan 2013Jul 2013Jan 2014Jul 2014Jan 2015Jul 2015Jan 2016USPTOApplicantNon-final rejectionFinal rejectionNon-final rejectionFinal rejectionNon-final rejectionNotice of allowance
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Pendency
4.2 y
1,540 days filing → grant
Office actions
5
non-final + final
Responses
4
2 RCE
Examiner
Scott E Sonners
art unit —
Citations: 84 back · 0 forward

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Term & fees

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Priority chain

2 priority documents
Priority
8 Nov 2010
earliest claimed
›Priority documents — 2
TypeDocumentDate
provisionalUS 614110538 Nov 2010
related publicationUS 20120116920 A110 May 2012

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Citations

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