This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Claims

25 · 2 independent · depth 3

25 granted claims

›1.independentA method of searching for desired information, the method comprising:nreceiving, from a user having user profile data associated therewith, a search r…+12

›2.↳ 1The method of claim 1, further comprising generating a fee record in response to selection of an advertisement by the user.d2

›3.↳ 1The method of claim 1, wherein the user profile data comprises at least one of social data, family data, political data, technological data, geographi…d2

›4.↳ 1The method of claim 1, wherein the user profile data comprises data determined from previous search activity of the user.d2

›5.↳ 1The method of claim 1, wherein the refinement information comprises at least one additional search argument.d2

›6.↳ 1The method of claim 1, wherein the user profile data comprises prior purchasing information associated with the user.d2

›7.↳ 1The method of claim 1, wherein the user profile data comprises information based on prior searching history associated with the user.d2

›8.↳ 1The method of claim 1, comprising maintaining the user profile data from at least one of past search sessions of the user and historical data gathered…d2

›9.↳ 1The method of claim 1, wherein the user profile data comprises user preferences associated with the user.d2

›10.↳ 1The method of claim 1, further comprising maintaining a user profile associated with the user.d2+1

›12.↳ 1The method of claim 1, comprising customizing, based on the user profile data, the second advertisement for receipt by the user.d2+1

›14.independentA method of searching for desired information, the method comprising:nreceiving, from a user device having user profile data associated therewith, a s…+11

›15.↳ 14The method of claim 14, further comprising generating a fee record in response to selection of an advertisement by the user device.d2

›16.↳ 14The method of claim 14, wherein the user profile data comprises at least one of social data, family data, political data, technological data, geograph…d2

›17.↳ 14The method of claim 14, wherein the user profile data comprises data determined from previous search activity of the user device.d2

›18.↳ 14The method of claim 14, wherein the refinement information comprises at least one additional search argument.d2

›19.↳ 14The method of claim 14, wherein the user profile data comprises prior purchasing information associated with the user device.d2

›20.↳ 14The method of claim 14, wherein the user profile data comprises information based on prior searching history associated with the user device.d2

›21.↳ 14The method of claim 14, wherein the user profile data comprises user preferences associated with the user device.d2

›22.↳ 14The method of claim 14, further comprising maintaining a user profile associated with the user device.d2+1

›24.↳ 14The method of claim 14, comprising customizing, based on the user profile data, the second advertisement for receipt by the user device.d2+1

Classifications

5 codes

IPC · International Patent Classification

Section G — Physics

G06F17/30
G06F7/04

USPC · US Patent Classification

707/706707/769707/759

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Pendency

0.9 y

333 days filing → grant

Office actions

none on record

Responses

2 RCE

Examiner

Bruce Moser

art unit 2159 · TC 2100

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Citations: 150 back · 0 forward

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1 priority documents

›Priority documents — 1

Type	Document	Date
related publication	US 20130117117 A1	9 May 2013

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