This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlating the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Claims

22 · 1 independent · depth 4

22 granted claims

›1.independentA method executed at a first search engine for selecting advertisements destined for display on a user device that interacts with a second search engi…+21

›2.↳ 1The method of claim 1, wherein transmitting the particular advertisement for display on the user device comprises transmitting the particular advertis…d2

›3.↳ 1The method of claim 1, wherein transmitting the particular advertisement for display on the user device comprises transmitting the particular advertis…d2

›4.↳ 1The method of claim 1, wherein transmitting the particular advertisement for display on the user device comprises transmitting a link to the user devi…d2

›5.↳ 1The method of claim 1, wherein transmitting the particular advertisement for display on the user device comprises transmitting a link to the second se…d2

›6.↳ 1The method of claim 1, wherein the first and second search engines operate on at least one data processing server platform.d2

›7.↳ 1The method of claim 1, wherein the user device is a personal computer.d2

›8.↳ 1The method of claim 1, further comprising accessing contextual data.d2

›9.↳ 1The method of claim 1, further comprising accessing product data.d2

›10.↳ 1The method of claim 1, wherein the particular advertisement is formatted to be displayed using software downloaded to and executed by the user device.d2+1

›12.↳ 1The method of claim 1, further comprising the first search engine accessing user profile data of a user of the user device.d2+5

›18.↳ 1The method of claim 1, further comprising:nreceiving an indication that the user has selected the particular advertisement; anddirecting the user devi…d2+4

Classifications

4 codes

IPC · International Patent Classification

Section G — Physics

G06F17/30

USPC · US Patent Classification

707/707707/709707/708

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Pendency

2.2 y

813 days filing → grant

Office actions

non-final + final

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3 RCE

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Examiner

David Y Jung

art unit 2431 · TC 2400

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1 priority documents

›Priority documents — 1

Type	Document	Date
related publication	US 20110145067 A1	16 Jun 2011

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