Insights

Analysis of patent litigation, PTAB practice, prosecution and pharma IP, written on the data behind LexDana.

Tagged branding · clear

Facebook Changes Name, Why Do Companies Rebrand?

Yesterday, Mark Zuckerberg announced the Facebook company changing its name into Meta as part of his plan to focus on developing a virtual world. While the history of rebranding knows successful and futureless occurrences, today we are going to focus on…

October 29, 2021Trademark2 min read

Qwikster, branding and intellectual property

Less than two weeks ago, Netflix launched Qwikster, its DVD and Blu-Ray spinoff. The Internet balked, with public outcry greater than even for the hated new Facebook format. Soon, Netflix relented, "86-ing" Qwikster in favor of DVD and Blu-Ray…

October 12, 2011Unsorted2 min read