Fireball Frenzy: When First Registering a Mark, Genericness of a Mark Is Determined at the Time of Registration
Written by : Savannah J. Torborg and Kendall Loebbaka BULLSHINE DISTILLERY LLC v. SAZERAC BRANDS, LLC Before Moore , Reyna and Taranto. Appeal from the Trademark Trial and Appeal Board. Summary : In assessing genericness, the TTAB considers how the mark…